Обложка книги Maximizing the Benefits of Mega Events for Tourism Development. Cases from the Olympics, FIFA World Cup and Expo, World Tourism Organization (UNWTO)  
Поделись книгой!
 
106 страниц
Категория: Индустрии
ISBN: 9789284418916
Язык: Английский

Где найти книгу?

📗 A mega event benefits a host destination in terms of attracting visitors to the event and drawing global attention to the destination. However, in addition to such short-term benefits, it can be a catalyst for longer-term tourism development in various aspects from economic to social. This publication on Maximizing the Benefits of Mega Events for Tourism Development provides practical references on what a host destination can do to fully leverage the event opportunity for tourism development with a variety of illustrative cases. Although the report refers to insights from mega events, the practical references can be applied to any scale of events in any destination.
Мнения