Tovarnaya politika predpriyatiya 12+

📒 V uchebnom posobii rassmatrivayutsya problemy formirovaniya tovarnoy politiki predpriyatiya, vklyuchayushchie prinyatie marketingovykh resheniy po sleduyushchim voprosam: sozdanie i vyvedenie na rynok novoy produktsii, vybor marochnogo nazvaniya i marochnoy strategii, razrabotka upakovki tovara, upravlenie zhiznennym tsiklom tovara, analiz i planirovanie assortimenta tovarov. Uchebnoe posobie mozhet byt' ispol'zovano studentami, obuchayushchimisya v vysshikh uchebnykh zavedeniyakh po napravleniyam Ekonomika i Menedzhment i prezhde vsego studentami, spetsializiruyushchimisya na izuchenii marketinga.