Обложка книги Acquisition of EasyJet plc. by British Airways plc., Sebastian Meyer  
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32 страницы
Категория: Менеджмент и управление
ISBN: 9783638728690
Язык: Английский

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🔖 Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 2,0, Anglia Ruskin University (Ashcroft Business School), course: Corporate Strategy & Operations II, 4 + 7 online entries in the bibliography, language: English, abstract: The present assignment should formulate a proposal concerning a major strategy change of British Airways, which will be in our case the acquisition of the low-cost carrier Easy Jet. After the formulation of the major strategy change proposal, this work provides an implementation plan as well as a strategic management plan
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