Обложка книги The Transforming Power of Business-to-Business Electronic Business, Christoph Wenna  
Поделись книгой!
 
184 страницы
Категория: Маркетинг и продажи
ISBN: 9783838676517
Язык: Английский

Где найти книгу?

🔖 Inhaltsangabe:Abstract: At the beginning of the 21st century Internet-based B2B e-Business is the ultimate driving force and transforming power in traditional business - the Old-Economy - and its continuous evolution toward a truly networked and globalized economic system. This paper develops a holistic definition and classification of e-Business in general and B2B e-Business in particular. It provides concepts to describe and categorise the development of B2B e-Business, the emerging opportunities of B2B e-Business, and how B2B e-Business shapes and transforms the goals, strategies, structures and processes of a traditional firm in the Old-Economy. The paper concludes with a discussion of selected strategic issues of B2B e-Business. The goal is to show that B2B e-Business means the advent of the next generation of business, just as the industrialisation did 200 years ago. Inhaltsverzeichnis:Table of Contents: Introduction 1.1Internet based B2B e-Business -The rise of a new economic era9 1.1.1The Automotive Industry- the case for B2B e-Business12 1.1.2A lack of common definitions and categorisations15 1.2Objectives17 1.3Limitations18 2.Methodology20 2.1Research Background20 2.2Research Approach22 2.2.1Inductive vs. deductive research approach23 2.2.2Qualitative vs. quantitative research approach24 2.3Research Methods25 2.3.1Desk research - document analysis26 2.3.2Field Research - qualitative interviews26 2.3.2.1Unstructured interview27 2.3.2.2Semi-structured interview28 2.4D...
Мнения