Authentic Personal Branding. A New Blueprint for Building and Aligning a Powerful Leadership Brand (PB) 12+

📗 "In Authentic Personal Branding, Hubert Rampersad has provided a sorely needed guidebook for knowledgeworkers. He shows us all how to build our own personal brand-and just as important-how to persuasivelycommunicate this brand to the world. . . . I love his focus on authenticity. . . . My request to you, the reader,is-make this book part of your life. Don't just read this book for its "interesting" content. Don't be contentwith a few "aha" moments. Make it part of your life planning-and ultimately part of your life! If you do, youcan become a more integrated and successful person-and better enable your company to help you make a positivedifference in our world!"- From the Foreword by Marshall GoldsmithAuthor of What Got You Here Won't Get You There"Hubert Rampersad has a knack for preparing comprehensive frameworks for analyzing important issues. . . . The four stage model that he suggestsproposes an explicit way to turn a desired external identity into something concrete and actionable. . . . It's a wonderful step by step approach to makinga desired brand explicit. . . . The mental models and their related investigative questions will help you know where you are today so you can get towhere you want to be tomorrow. . . . This book offers an architecture to turn these ideas into action."-From the Afterword by Dave UlrichProfessor of Business, University of MichiganThis book offers a new way to define, formulate and implement a s...