Обложка книги How to lead through M&A using 20 easy insights, Kerry Nutley  
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2019
98 страниц
Категория: Маркетинг и продажи
ISBN: 9781916145917
Язык: Английский

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📓 M&As require a company to invest a huge chunk of resource and a significant amount of capital. They are complex and involve risk that needs to be mitigated or managed.  Get it right and an M&A will open the door to new markets, new customers, and new revenues supported by greater operational efficiencies. Get it wrong and the pitfalls can cause a company reputational and financial damage that takes time to recover.

How to lead through M&A using 20 easy insights; shares experience gained from successfully executed M&As and complex cultural transformation. This book is for anyone who leads an M&A and wants to spot the pitfalls, why they might show up in an organisation unintentionally and how to avoid them.

The insights are laid-out in an easy to access and digestible form to aide time-efficient learning. As an M&A leader you are pivotal to the successful outcome of the M&A and underestimating the emotional response to change is one the most common pitfalls.
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