📕 We tend to think that politicians, copywriters and journalists can affect us by their use of language, but how does this happen, exactly? Critical Discourse Analysis provides us with general theories for explaining the impact texts can have, considering the social and political contexts in which texts are produced and read. Stylistics provides detailed tools of analysis for understanding how texts work. Critical Stylistics combines the strengths of these two approaches to uncover the deep-seated ideologies of everyday texts.