Web Copy That Sells. The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

📙 Proven, practical, and now thoroughly updated for the age of social networking, Web Copy That Sells shows how to quickly turn lackluster sites into 'perpetual money machines,' streamline key messages down to irresistible 'cyber bites,' and ensure that web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.