Six Rules for Creating Products People Love. An Introduction to the Ppl Rules

📗 Great and successful products do not just make money but they engender a love and devotion from their users. These are the Products People Love and they follow the six rules found in this book- the PPL Rules. Six Rules for Creating Products People Love provides clear and actionable guidelines for the design, development, and marketing of successful products.
• Make it Easy to get started
• Make it Useful
• Make it Easy-to-use
• Make it Valuable
• Make it Attractive
• Make it Trustworthy
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Praise for Six Rules for Creating Products People Love
"Bruce D. Green's PPL Rules have forever changed the way I approach my work... a must-read for anyone looking to define optimal product development strategies."
- Gwen Weinberg, Designer / Owner, Three by Three Seattle

"Bruce D. Green has defined six essential rules that will successfully guide entrepreneurs to bring to market new products that will 'stick'."
- Ken Krooner, Founder / President, ESRG, LLC