50% of the Time the Right Person for the Job Must Be a Woman

📘 Liv Garfield is the CEO of the water company Severn Trent. She is the youngest woman ever to lead a FTSE 100 company.The public artist Martin Firrell uses language in public space to stimulate debate and promote change with the aim of making the world more humane.In conversation, Garfield and Firrell reflect on the different ways women and men regard, hold and use power, and consider the idea, which still persists, that women are temperamentally unsuited to big business.Firrell contrasts the contemporary views of Liv Garfield with the writing of the 20th-century social reformer Annie Besant who refutes the idea that women are inferior to men and demands proper parliamentary representation for all women.This publication is part of socialart.work, a mass public art project by Martin Firrell calling for greater social justice. It includes digital posters, publications and events supported in 2018-19 by leading out of home media company Clear Channel UK. A complete catalogue of works, commentaries and further reading can be found at www.socialart.work.