Alvin J Silk: Полный список книг

The Influence of Advertising.s Affective Qualities on Consumer Response

Alvin J Silk, Terry G Vavra

Recall, Recognition, and the Measurement of Memory for Print Advertisements

Richard P Bagozzi, Alvin J Silk

The Influence of Advertising.s Affective Qualities on Consumer Response

Alvin J Silk, Terry G Vavra

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

Alvin J Silk

Recall, Recognition, and the Measurement of Memory for Print Advertisements

Richard P Bagozzi, Alvin J Silk

Notes on the Application of Attitude Measurement and Scaling Techniques in Marketing Research

Alvin J Silk

Effect of Advertisement Size on the Relationship Between Product Usage and Advertising Exposure

Alvin J Silk, Frank P Geiger

Structure of Repeat Buying for new Packaged Goods

Alvin J Silk, Manohar U Kalwani

The Influence of Advertising.s Affective Qualities on Consumer Response

Alvin J Silk, Terry G Vavra

Small Group Theory and Marketing Research

Harry L Davis, Alvin J Silk

2018

A Multiple-product Sales Force Allocation Model

David Bruce Montgomery, Alvin J Silk, Carlos E Zaragoza

2018

On the Reliability and Predictive Validity of Purchase Intention Measures

Manohar U Kalwani, Alvin J Silk

2018

Clusters of Consumer Interests and Spheres of Influence of Opinion Leaders

David Bruce Montgomery, Alvin J Silk

2018

Measuring Influence in Organizational Purchase Decisions

Alvin J Silk, Manohar U Kalwani

2018

Recall, Recognition, and the Measurement of Memory for Print Advertisements

Richard P Bagozzi, Alvin J Silk

2018