Leigh McAlister: Полный список книг

Leigh McAlister: список всех книг (9)

Managing Market Share When Consumers Seek Variety - Fred M Feinberg, Leigh McAlister

Managing Market Share When Consumers Seek Variety

Fred M Feinberg, Leigh McAlister
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior - Leigh McAlister, James M Lattin

Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

Leigh McAlister, James M Lattin
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior - Leigh McAlister, James M Lattin

Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

Leigh McAlister, James M Lattin
Managing Market Share When Consumers Seek Variety - Fred M Feinberg, Leigh McAlister

Managing Market Share When Consumers Seek Variety

Fred M Feinberg, Leigh McAlister
A Theory of Consumer Promotions. The Model - Leigh McAlister

A Theory of Consumer Promotions. The Model

Leigh McAlister
Managing Market Share When Consumers Seek Variety - Fred M Feinberg, Leigh McAlister

Managing Market Share When Consumers Seek Variety

Fred M Feinberg, Leigh McAlister
Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data - Fader Peter S, McAlister Leigh

Estimating Models of Promotion-induced Non-compensatory Choice Behavior Using UPC Scanner Panel Data

Fader Peter S, McAlister Leigh
The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability - Leigh McAlister

The Impact of Price Promotions on a Brand's Market Share, Sales Pattern and Profitability

Leigh McAlister

2018
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior - Leigh McAlister, James M Lattin

Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior

Leigh McAlister, James M Lattin

2018